![]() ![]() The now Lenovo-owned company, hopes that cheaper costs and similar or better specifications will be enough to tempt users upgrading from the likes of Apple’s iPhone 5S or Samsung’s Galaxy S5 or Note 4. Motorola has an uphill battle against the incumbents of Samsung and Apple at the high end. The X Style also claims to be the fastest charging smartphone available, with eight hours of use out of a 15 minute charge using Motorola’s Turbo USB charger.Īll three of Motorola’s new smartphones run Android 5 Lollipop, with a view to being upgraded to Android M when it is released later this year. It ranked ahead of the iPhone 6 and 6 Plus.” Hayes says: “We’ve spent a significant amount of time and research on the camera and have won independent awards to analysts putting it in the top three phones for the camera in the world. The Moto X Style will cost £359 starting in September and has similar specifications to its smaller 5.5in brother including a 1080p screen, but has shorter battery life and a better 21-megapixel camera. The largest of Motorola’s new phones has a 5.7in screen, which is 0.3in smaller than the Motorola-made Google Nexus 6. The Moto X Play and Style are two larger, flagship devices, which aim to beat Apple and Samsung at their own games and undercut them on price. Having secured victory at the low-end with the Moto G, which propelled Motorola from zero to 6% market share in the UK, one of the most competitive smartphone markets in the world, Motorola is seeking to take a bite out of Apple. The third generation Moto G has a 5in 720p display, quad-core Qualcomm Snapdragon 410 processor, options for 8 and 16GB of storage and a microSD slot, a 5MP selfie camera and 4G. “We’ve tried to bring as many of our high-end features from Moto X to the G as quickly as possible, but we’ve also got Moto E stepping up to fill needs at the low end,” said Adrienne Hayes head of marketing at Motorola. ![]() Since the original G’s launch, Motorola has launch another lower cost model at £90 called the Moto E, which might explain the increase in the G’s price. The Moto G can be customised using Motorola’s Moto Maker online store, but also has removable backs. ![]()
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